Green Red Orange Blue Black

News

DEVELOPING A BRAND STRATEGY FOR MALAYSIA’S MARITIME INDUSTRY

MIMA Seminar room
13th - 14th July 2017

The Maritime Institute of Malaysia organised a two-day workshop aimed at developing a brand strategy for Malaysia’s maritime industry on behalf of the Ministry of Transport. The workshop was an implementation activity under the Malaysia Shipping Master Plan (MSMP) and continued the work of last year’s MSMP Lab Engagement.

MMI1

Participants of the brand strategy development workshop

The purpose of the workshop was to effectively communicate a common vision and align goals for both government and industry to work towards. It sought to develop a strategy to highlight the competitive advantages of the Malaysian shipping industry and Malaysian seafarers and enhance its global image.

MIMA engaged Dr Paul Temporal, a global expert on brand creation, development and management, to facilitate the brand strategy development exercise. Thirty representatives from the maritime industry, and the federal and state governments participated.

MMI2

Dr Paul Temporal providing guidance to participants

Participant selection was based on experience, ability to contribute constructively to the development process, willingness to transfer the knowledge to others within their organizations, and the influence to implement the agreed plan of action.

MMI3

Participants engaging in presentations and discussions

The workshop was successful in terms of agreeing on the main building blocks required for achieving the brand strategy and the further action needed in the process.

The outcome of the workshop will be presented during the World Maritime Day to be held on 5th & 6th September 2017.

Latest News

Thumbnail Visit by the Plymouth Marine Laboratory (PML), University of Plymouth and University of Exeter UK15 January 2018 A team of researchers and scientists from institutions in the United Kingdom visited MIMA...
Thumbnail Visit from the Embassy of Viet Nam & The Central Commission for Communication and Education of Viet Nam10 January 2018 MIMA welcomed a delegation from the Viet Nam Embassy in Kuala Lumpur and the...
Thumbnail Second Biennial Update Report (BUR2) Inception Workshop9 January 2018 The 17th Session Conference of the Parties (COP 17) of the United Nations Framework Convention on Climate Change (UNFCCC)...



Contact Info

Address:
B-06-08, Megan Avenue II
12, Jalan Yap Kwan Seng
50450 Kuala Lumpur, Malaysia

Telephone:
(603) 2161 2960

Facsimile:
(603) 2161 4035

E-Mail:
[email protected]

Event Calendar

Mon Tue Wed Thu Fri Sat Sun
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Saturday, 20 January 2018 05:04

Site Visitor

0.png1.png8.png3.png9.png9.png6.png
Today76
Yesterday639
This week3127
This month10443
Total visits183996

Hit Counter

1152